Set The Temperature

The other day I showed a property in the Lincoln Park on a super-cold day. The heating had been turned off and the place was very, very cold inside. Not cold enough to cause damage to the property, but cold enough to be very noticeable. This does not help marketing.

When showing a property the temperature should be set at a comfortable level….maybe around 71 degrees? Often vacant Chicago properties – or those where the owners are away – are left at energy-saving temperatures, either warmer or colder than what they would be set at were there people in the home. It’s our role as marketers of Chicago luxury homes to be certain the environment we present to the consumer is comfortable. Arriving earlier prior to an appointment to adjust the temperature – or asking the owners to do so remotely prior to a showing – is essential in my opinion.

When a showing becomes focused on how too cold or too hot a property is, it distracts from our mission. We must create the most comfortable, aspirational environment for the consumer to remain focused on that which really matters. Esthetics are important, but comfort is as important.